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How to help with effective SEO in the fitness industry?

Proffesional sport and online marketing
Eliezer Barker
How to help with effective SEO in the fitness industry?

If you are in the fitness industry and want to attract new customers and also increase your revenue, you need to keep SEO in mind. If you are interested in growing your business in a meaningful way, maybe even international SEO. What can you do to make your website rank higher in Google search? What are the important factors that affect SEO? Why do you need an SEO marketing strategy audit? Do you know the New Orleans SEO agency? Learn the most important information that will help you improve your results.

What is SEO?

Web positioning, otherwise known as SEO (Search Engine Optimization), referring to the knowledge of specialists from New Orleans SEO agency, is a process of improving the visibility of a website in Google search engine. It consists in the fact that after entering a particular keyword, the website should appear as high as possible in the suggestions – thanks to this there is a greater chance that the customer will visit it, and thus buy a product or use the services offered.

This process consists of many different factors that require constant monitoring and improvement by the site owner. It is such an important topic nowadays that it cannot be ignored – without SEO, you will not be able to get the expected traffic to your website. Without international SEO, for larger businesses or even the web, success is not even to be dreamed of. Here are some tips for successful SEO for fitness stores and websites.

Start with an audit

It doesn’t matter whether you run your store on a SaaS license (e.g. Prestashop, Shopper, Shoplo or Idosell) or on an open source service, you should start your SEO adventure with an SEO marketing strategy audit. You can have it done at different stages of your business – just before the launch, during the implementation of major changes or… just like that 

Obtained data on keywords, linking, content, graphics, code and other aspects will allow you to see what things you need to work on. This analysis will also help you build a strategy for the future

Keywords

The basic element of local SEO and international SEO are keywords, i.e. specific words and phrases, after typing which the user will receive results that match his/her intention. In the case of stores, the matter is simpler. New Orleans SEO expert advises – if you sell fitness accessories (mats, clothes, dumbbells, etc.), use specially designed keyword research tools that will show you what phrases are worth positioning for, what is currently trending and what adjustments are necessary. You can use Google Keyword Planner, Senuto, Semrush or Ahrefs for this purpose https://www.icea-group.com/new-orleans-seo/.

In the case of services – gyms, personal trainers, fitness classes – it is better to bet on local positioning, i.e. within a given city or region. It is therefore necessary to create subpages for specific locations and use keywords related to them. It will also be helpful to set up a business card in Google My Business. This is important because the rejection rate will be lower if the user goes directly to the page with services in the area where he lives.

Content

Placing text within the page that will help its positioning is not just based on the implementation of specific keywords. Nowadays, Google emphasizes on the quality of the published content and its compatibility with the user’s intention. So you should write in such a way that people actually want to read you, even if the text is just a description of a category in a store.

Above all, remember that you don’t have to create only sales content – blog articles with relevant keywords and linking, even if they are not directly related to your product or service, are great for SEO

  • Copywriting team New Orleans SEO agency stresses – jive related phrases in H1, H2, H3 headlines;
  • If possible, post real images (not from stock) and add an ALT attribute to them;
  • Create text based on phrases that users type into Google;
  • Start building your link base as soon as possible.

Social media

Everyone knows that maintaining social media profiles is extremely important for brand building. Nowadays, however, an equally valuable activity is working with influencers to showcase specific products to your audience, but don’t worry. If you don’t have the funds to do this, you can:

  • Search for your company’s branding in your customers’ photos,
  • Create videos on Youtube,
  • Write valuable posts on Instagram and use other platforms such as Pinterest,
  • Build your customer base and community by conducting webinars.

Nowadays, the fitness industry is extremely popular on social media, so keep this aspect of SEO in mind.

Seasonality

The final element is seasonality, which plays a huge role in sports. Of course, SEO activities should be done all year round, but there are periods when the demand for certain services increases (January – gyms, summer – swimming, winter – skiing), so you should monitor trends and see what people are searching for. For this purpose, it is worth using Google Trends.

In conclusion, effective SEO in the local fitness industry and even international SEO can be helped either by doing it yourself or by using SEO marketing strategy audit companies. Remember, however, that the sooner you take action, the better off you will be.

Main photo: Priscilla Du Preez/unsplash.com

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  • Chris Semmel 25.07.2022

    I like that you mentioned seasonality – it seems to me that this is a very important element that can influence the success of SEO. I found out about it only after an audit conducted in cooperation with an SEO agency. Observing Google Trends and paying attention to what is currently popular make my content better. This had an impact on the increase of traffic on my site, because users liked my articles and willingly shared them on their social media.

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